Episode 126: Know Your Customers

Terrastina makes a calendar of some of her art. She stacks several dozen copies next to the cash register. Customers leaf through the calendars, but no one ever buys one. Terrastina reduces the price. Still no buyers. After a few weeks the calendars start to look old and tired. Terrastina offers them to customers for exactly fifty cents with any coffee purchase. This moves two or three of them out the door, but no more. I don’t get it, Terrastina tells Mazolli. I guess, says Mazolli, people resent being reminded of time passing by while they’re drinking their coffee.

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